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Another fashion brand has come out with merchandise tied to the 2019 Pride Month celebrations. Nike’s Air Max 720 has been redesigned into rainbow-colored sneakers, and went on sale last June 1.

With the redesign, the shoe now starts red at the toe, going through all the colors of the rainbow until it reaches purple at the back of the shoe. The midsoles are now translucent and bear the signature of Gilbert Baker, who designed the original Pride flag. The “Be True” catchphrase is written in bold lettering on the heel pull-ups.

And it’s not just the Air Max 720s that have been retooled for Pride. The Air Max 90s. Now have the rainbow colors following the contours of Nike’s Swoosh logo. The rest of the shoe is black and white with multi-colored accents.

Nike also has its children’s shoe, the KD 10, outfitted with a translucent sole that is rainbow-colored.

The Air Max 720s retail for $180, while the Air Max 90s retail for $140.

The Nike sneakers are the latest in a number of fashion brands releasing products that are Pride-themed. Abercrombie & Fitch has a Pride collection that features 21 pieces that include beach gear, t-shirts, socks, and underwear. Up to $100,000 of the sale of Abercrombie & Fitch’s fragrance Fierce will be donated to The Trevor Project.

Calvin Klein has also released a Pride collection done in the “ultra-vivid colors of Pride” and includes swimwear, underwear, and jeans. Adam4Adam users can get the five-pack assortment of jockstraps, a five-pack of the Calvin Klein Pride hip briefs, and a five-pack of the Calvin Klein Pride low rise trunks on Freshpair.

Converse also has a Pride line, which even has trans-themed shoes.

What do you guys think of the “Be True” Air Max sneakers? Are they something you’d be interested in buying? Share your thoughts with us in the comments section below!

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