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Fashion: ‘Be True’ Air Max Sneakers Released By Nike

Image credit: Instagram (@chontichaaew)

Another fashion brand has come out with merchandise tied to the 2019 Pride Month celebrations. Nike’s Air Max 720 has been redesigned into rainbow-colored sneakers, and went on sale last June 1.

With the redesign, the shoe now starts red at the toe, going through all the colors of the rainbow until it reaches purple at the back of the shoe. The midsoles are now translucent and bear the signature of Gilbert Baker, who designed the original Pride flag. The “Be True” catchphrase is written in bold lettering on the heel pull-ups.

And it’s not just the Air Max 720s that have been retooled for Pride. The Air Max 90s. Now have the rainbow colors following the contours of Nike’s Swoosh logo. The rest of the shoe is black and white with multi-colored accents.

Nike also has its children’s shoe, the KD 10, outfitted with a translucent sole that is rainbow-colored.

The Air Max 720s retail for $180, while the Air Max 90s retail for $140.

The Nike sneakers are the latest in a number of fashion brands releasing products that are Pride-themed. Abercrombie & Fitch has a Pride collection that features 21 pieces that include beach gear, t-shirts, socks, and underwear. Up to $100,000 of the sale of Abercrombie & Fitch’s fragrance Fierce will be donated to The Trevor Project.

Calvin Klein has also released a Pride collection done in the “ultra-vivid colors of Pride” and includes swimwear, underwear, and jeans. Adam4Adam users can get the five-pack assortment of jockstraps, a five-pack of the Calvin Klein Pride hip briefs, and a five-pack of the Calvin Klein Pride low rise trunks on Freshpair.

Converse also has a Pride line, which even has trans-themed shoes.

What do you guys think of the “Be True” Air Max sneakers? Are they something you’d be interested in buying? Share your thoughts with us in the comments section below!


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  1. Libertarian Queer

    Gee, I wonder how many of the Amish youth in the impoverished reaches of Chicago will kill each other over these Nike shoes made by children in Asia who are paid in rice and all the cock-roaches they can catch. Personally, I can’t begin to fathom paying $180 for a pair of sneakers that probably wouldn’t last through 6 months of daily wear let alone run the risk of getting robbed over them. I’d be more inclined to buy the relatively risk free Converse line just to save the extra $100 if I wanted a shoe made by those same industrious Asian kids. (Nike bought Converse in 2003.) I’ll have to see if I can put that saved C-note up as a down payment for a pride themed bullet proof vest to wear next time I go to Chicago.

    Dave, you taught me something new today – Converse has a line of trans themed shoes. What will they think of next? I wonder, does the left shoe go on the right and the right shoe go on the left? Or, maybe the sneakers are in the process of transforming in to galloshes or perhaps sandals. This is all so confusing at times…

    But, I’m a boots & jeans kind of guy so I think I’ll stick with my Justin boots for $120 that have lasted 3 years now. Just to be fair, yes, Justin does outsource some of their boots from China. That includes the ones I have now. Now, THAT was a good return on the investment in rice and roaches and I got to keep more of my money up front in the process. Beat that, Nike.

    • Chi

      And I’m going to bet that you won’t find many Amish youth, impoverished or not, anywhere in Chicago. Except maybe at the farmers’ markets where they come from Indiana to serve their freshly baked bread.
      Nice try but as Rparktop said…stay where you are. We won’t miss you.

  2. rparktop

    They are as ugly as the rainbow skirts that Target is selling this year. So many people are making money on “Pride” Any vendor that says part of the profits will be donated to LGBTQ… causes is most likely raising the prices to maintain their profit margin.
    Many ways to show your pride without dressing like a fucking idiot with all the rainbow crap that is pushed down our throats every June.
    My opinion, and that’s all it is, one gay man’s opinion… show your pride by performing acts of kindness in your communities & supporting financially the LGBTQ owned businesses and agencies in your area.
    I don’t understand how spending $350 for a pair of NIKE Air Max 270s is a demonstration of pride.
    Those dollars could do an awful lot of good for the people in need in your town.
    NIKE, Converse & the rest will be just fine, some of your neighbors may not.

  3. LuckyBiChucky

    I feel like Pride Month has become nothing more than companies saying, “Hey, look at us flying the rainbow flag…Now come and buy our stuff.”


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