(Photo Credits: Screengrab from @OREO’s Official Twitter Account)
A loving world starts with a loving home.
OREO has a partnership with PFLAG guys, it’s called Proud Parent, “a long-term campaign shining light on the importance of a supportive family in fostering greater LGBTQ+ acceptance,” CNN reports.
As part of their campaign and in celebration of the LGBTQ+ History Month—which is this month of October, by the way— OREO and PFLAG have produced a limited edition rainbow cookie.
It’s not for sale to the general public though. According to a spokesperson for OREO who spoke with CNN, the rainbow cookies will be awarded to fans as a “reward acts of allyship for the LGBTQ+ community.”
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@OREO created Rainbow OREO cookies in honor of our #ProudParent partnership and we couldn’t be more excited! Join in and you could get a pack of Rainbow OREO Cookies! Here’s how: 1️⃣ Share a photo of what allyship means to you. Whatever it is, we love to see it! 2️⃣ Post your photo on Instagram or Twitter using #ProudParent + #Giveaway and tag @OREO. Don’t forget to follow @OREO too. 50 US, DC & PR, 13 years old +. Ends 10/31/20 or when all 10,000 Rewards are claimed, whichever occurs first. Terms & Conditions: www.oreoproudparent.com.
Interested allies and members of the LGBT community can join in on the fun by posting their photo that shows what allyship means to them on Instagram or Twitter using the hashtag #ProudParent + #Giveaway. The giveaway began on October 12, 2020 and will end on October 31, 2020 or when all 10,000 Rewards have been claimed.
We went to Twitter to take a look at the entries and below are some of our favorites. One of them said that being a #ProudParent means showing up and speaking out while a particular mom shared:
“Having been raised Mormon, being a #ProudParent means turning our whole belief system upside down in order to be advocates and allies for our pan son and bi daughter, despite severing relationships with family and friends. Couldn’t be prouder.”
Having been raised Mormon, being a #ProudParent means turning our whole belief system upside down in order to be advocates and allies for our pan son and bi daughter, despite severing relationships with family and friends. Couldn't be prouder ♥️🧡💛💚💙💜🤎🖤 pic.twitter.com/qlMNPZeITi— 🌈formerly homophobic mom❤️ (@glovekelly) October 9, 2020
OREO and PFLAG also released a short film titled Proud Parent that “tells the story of love, family ties, and celebrating authenticity, while championing the notion that a loving world starts with a loving home.”
Proud Parent shows the challenges that the LGBTQ+ community faces when bringing a partner home for the first time. According to OREO, Proud Parent “highlights the true importance of family love, support, and affirmation.”
Watch the film below:
Meanwhile, Billy Porter took to Twitter to applaud the work that OREO and PFLAG have been doing especially the film. He said:
👏 We 👏 love 👏 this 👏 love 👏 https://t.co/itZR3zAYzn— OREO Cookie (@Oreo) October 9, 2020