Image credit: Diesel
There may be no Pride parades this year, but that doesn’t mean you can’t get dressed up in your own home as you stay safe from COVID-19. And what better clothing to wear than a capsule collection specifically made for Pride Month?
Italian fashion brand Diesel has launched a 49-piece capsule collection in celebration of Pride Month, with pieces ranging from sweatshirts, t-shirts, jockstraps, bikinis, and boxer briefs. Several accessories are also included in the collection.
The items feature DIesel’s slogan ”Diesel Only the Brave” paired up with the Pride rainbow. Other items also feature the text “Diesel, for successful loving” instead of the usual “Diesel, for successful living.”
A campaign film entitled “Francesca” accompanied the capsule collection, featuring LGBTQ models Saro and Ian Isiah, and a storyline that features a character coming to terms with their identity.
Watch “Francesca” below:
Aside from designs specifically geared towards Pride, the capsule collection will also be Diesel and the OTB Foundation’s way of setting up a fund that will benefit international projects that work with gender identity and their integration into the workplace. The OTB Foundation is the non-profit organization of Diesel’s parent company OTB.
Of course, this isn’t the first time that a fashion brand has come up with a capsule collection that will also benefit organizations that work with the LGBTQ community. Last year, Abercrombie & Fitch donated sales of its fragrance Fierce to The Trevor Project.
Abercrombie & Fitch also launched a Pride collection made up of 21 pieces that included underwear, socks, t-shirts, and beach gear. Part of the Pride collection proceeds was also donated to The Trevor Project.
I never have nor will understand the need to be seen in (insert this weeks designer here) clothes. It doesn’t make anyone better for wearing said clothes, matter of fact I’ve seen folks look down on those who refuse to wear designer clothes. Well, I’ll stick to my boots, jeans and saddle.
I have never been able to understand why someone would pay for clothing and then be willing to be a walking ad for the manufacturer with no compensation. How little self-worth do we have? How desperate are we for people to look at us and notice us?
Exactly like dealer decals on new vehicles. They don’t pay me to advertise their Auto Dealership, so I have them removed when I purchase a new truck, probably will never purchase another vehicle anyway, but I’m not advertising for a company with no compensation. LOL
Francesca is seXY !!
Diesel may call itself an Italian fashion brand but that clothing is no longer even made in the EU. Once in a while, something might be made in Italy by Diesel, however, that is a rare exception.
I think it’s cool companies are making Pride clothing. My question is if it’s actual support for the LGBQT community or done soley for profit. I do not know.
I think it’s a mix of PR, for profits and also to support. I mean they are businesses so if they wouldn’t make profit, they wouldn’t do it. I think.
I concur, Dave. They need to make a profit. It is nice that Pride is recognized much more than it was a few decades ago.
yes and I’m happy that it became commercial actually, it proves something too.
Made in China for 100% profit. Companies have jumped on any bandwagon to sell, sell, sell.
Too much like bumper stickers, I just don’t go there, at least yet anyway.