Image credit: Diesel
There may be no Pride parades this year, but that doesn’t mean you can’t get dressed up in your own home as you stay safe from COVID-19. And what better clothing to wear than a capsule collection specifically made for Pride Month?
Italian fashion brand Diesel has launched a 49-piece capsule collection in celebration of Pride Month, with pieces ranging from sweatshirts, t-shirts, jockstraps, bikinis, and boxer briefs. Several accessories are also included in the collection.
The items feature DIesel’s slogan ”Diesel Only the Brave” paired up with the Pride rainbow. Other items also feature the text “Diesel, for successful loving” instead of the usual “Diesel, for successful living.”
A campaign film entitled “Francesca” accompanied the capsule collection, featuring LGBTQ models Saro and Ian Isiah, and a storyline that features a character coming to terms with their identity.
Watch “Francesca” below:
Aside from designs specifically geared towards Pride, the capsule collection will also be Diesel and the OTB Foundation’s way of setting up a fund that will benefit international projects that work with gender identity and their integration into the workplace. The OTB Foundation is the non-profit organization of Diesel’s parent company OTB.
Of course, this isn’t the first time that a fashion brand has come up with a capsule collection that will also benefit organizations that work with the LGBTQ community. Last year, Abercrombie & Fitch donated sales of its fragrance Fierce to The Trevor Project.
Abercrombie & Fitch also launched a Pride collection made up of 21 pieces that included underwear, socks, t-shirts, and beach gear. Part of the Pride collection proceeds was also donated to The Trevor Project.