For gay men of a certain age, the Abercrombie & Fitch catalogue has probably been the source of a few fantasies and the cause of more than a few purchases. It only seems fitting that the fashion brand give back to the community that bought so much of its products.
This Pride Month, up to $100,000 of the sale of Abercrombie & Fitch’s fragrance Fierce will be donated to The Trevor Project. This is in addition to the $600,000 that the fashion brand has already given to The Trevor Project since 2010.
This partnership between Abercrombie & Fitch and The Trevor Project also includes a Pride collection that features 21 pieces that include beach gear, t-shirts, socks, and underwear. It’s part of a campaign called #FaceYourFierce, and has celebrities like Tyler Oakley, Kyle Krieger, Johnny Sibiliy, and Stefanie Dolson as some of its endorsers. #FaceYourFierce celebrates the 50th anniversary of the Stonewall Riots and involves video spots where the endorsers share personal stories of encouragement. Part of the proceeds from the Pride Collection will also go to The Trevor Project.
In a statement, The Trevor Project CEO and executive director Amit Paley had this to say about the campaign: “When LGBTQ+ young people see diverse public figures like the Trevor ambassadors in the #FaceYourFierce campaign, they feel seen and know that they are not alone. That’s what we do every day at The Trevor Project, and we are grateful to Abercrombie & Fitch for their ongoing support of LGBTQ+ youth and our mission to save LGBTQ+ young lives.”
Will you be buying Fierce or any of the items included in the Abercrombie & Fitch Pride collection? What designs have caught your eye? Tell us all about it in the comments section below!