When a male celebrity is announced as a model for a Calvin Klein campaign, it’s almost expected that they show a lot of skin or drop trou altogether and parade around in their underwear.

The latest Calvin Klein campaign carries on this tradition with new models Maluma and Lil Nas X. Justin Bieber also returns, once again just in his Calvins. The Spring 2020 Calvin Klein campaign is entitled DEAL WITH IT and is meant to celebrate “unapologetic confidence and self-love.” In a press release, Calvin Klein says the video accomplishes this by mixing “real emotion with fantasy for expressive imagery that exudes confidence.”

Colombian singer/songwriter/actor Maluma, in particular, is a highlight of the campaign video, at one point sprawled on the floor in nothing but socks and black Calvin Klein boxer briefs. Twitter reactions included one person saying he wanted to “ shove my face into his (Maluma) perfectly shaved armpits.”

Watch the full campaign video below:

Quite a number of male celebrities have participated in these Clavin Klein underwear campaigns, which are often captivating or controversial. One of the most memorable ones was a rapper known as Marky Mark, who we know today as Academy Award-nominated actor Mark Wahlberg. Another Academy Award-nominated actor that had a turn as a Calvin Klein model was Djimon Honsou.

More recent Calvin Klein models include Moonlight actors Mahershala Ali, Trevante Rhodes, Alex R. Hibbert, and Ashton Sanders. Canadian singer-songwriter Shawn Mendes has also modeled for Calvin Klein. Actor Noah Centineo, best known for To All The Boys I’ve Loved Before, has also been part of a Calvin Klein campaign.

Adam4 Adam blog readers, was there a particular Calvin Klein underwear campaign that really stuck with you? Tell us about it in the comments section below!