(Photo Credits: Screengrab from Confections’ Official Facebook Account)

There’s a saying that when one door closes, a window opens. This is exactly what happened recently to a small bakery in Lufkin, Texas called Confections. 

As we all know, Pride Month is underway and Confections—to show that they stand in solidarity with the LGBTQ community—posted a snap of their Pride-themed cookies on their Facebook account. The message that comes with the post reads, “More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.” 



Unfortunately, a customer didn’t take kindly to their Facebook post and canceled a large order of summer themed cookies. In disbelief that a rainbow heart cookie and a post reminding people to love more and hate less did the opposite and stirred up someone to send them a hateful message instead, the dejected owners took to Facebook to share the incident. Their post reads: 

Today has been hard. Really hard.

We lost a significant amount of followers because of a rainbow heart cookie we posted.

We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted.

My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods.

So. If you love our cookies we will have an over abundance of them tomorrow. Hopefully tomorrow will be better

Sure enough, the next day and even the day after that, was better because customers came in droves. A long line formed in front of their store, they were inundated with phone calls and messages, and they received a high volume of orders. LGBTQ people and allies alike who rallied behind them purchased cookies for nursing homes and civil events and even made donations to local animal rescues. 



Because of the outpouring of love and support, Confections posted a thank you note on their Facebook account. Check it out below:



One of their supporters named Andrea said, “Thank you for living Dr. MLK’s words: ‘Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.'” While another supporter named Kimberly said, “Writing from Michigan to say that it’s not always pretty, but love will always prevail. Thank you for being and speaking your truth.”

Indeed, love always wins. 

Happy Pride Month, y’all! 

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