(Photo Credits: Screengrab from EXTRA Gum’s Official YouTube Account)
We could all use a fresh start.
No truer words have ever been spoken especially during these trying times. Don’t you think so, too, guys?
That being said, how are you going to celebrate the start of our post-pandemic life? Will you host a party? Perhaps you have some sort of a post-COVID bucket list full of things you can’t wait to check off such as people to visit, events to celebrate, places to see?
More importantly, can you now envision what our post-pandemic world is going to be like?
If you can’t yet, you may want to check out EXTRA Gum’s new epic commercial as it offers us a glimpse of a post-COVID fresh start. Titled EXTRA Gum: “For When It’s Time,” the advertisement ran for two minutes and thirty four seconds. What’s more is that it features Céline Dion’s 1996 hit song It’s All Coming Back to Me Now as its distinctive soundtrack.
The commercial showed people—friends, lovers, family, colleagues, neighbors—reconnecting with each other. They could be seen hugging, kissing, or rushing out of their respective homes to meet with each other or to go to their office buildings which are covered with vines already, by the way. I personally thought that part was comedic. Watch the advert below:
By “evoking feelings of optimism, positivity, and comforting nostalgia of pre-pandemic life,” EXTRA Gum’s short film is said to be consistent with Mars Wrigley’s “purpose of Better Moments, More Smiles.” The company added, “When the time is right, many won’t just exit their homes quietly, pick up the newspaper and whistle their way back to the office.”
Meanwhile, Ivonne Andreu, Senior Director of Gum & Mints, Mars Wrigley US, released a statement regarding the advert. It reads: “Before 2020, we took for granted just how fantastic it was to connect and celebrate in large groups or to simply be able to share a moment with another person.”
Further, Ms. Andreu said:
Many of us have forgotten what it’s even like to move about safely and freely in society. As a company and as a brand, we are committed to creating better moments and more smiles for consumers. With increased vaccinations and consistent dedication to staying vigilant, we hope this film reminds everyone there are brighter days ahead – and when the moment is right and your big moment comes to reclaim what you’ve been missing, EXTRA Gum will be there to help give you a fresh start during your first in-person meeting, first post-pandemic kiss and first social activities as you re-enter life.
What is your favorite moment in the advertisement guys?
Happy viewing!
That was funny. We need more stuff like that. Thank you for posting it. Made my day
affectation
…Of some very real feelings.
That was priceless!
One if the good things that came out of 2020 (there weren’t many) was how diversity hit Marketing. Almost overnight, people of diversity became featured. Traditional people who were White and *pretty” were replaced with individuals from a wide variety of races, looks, genders, sexual orientations, etc. The door remains open for more, but we’ve taken a huge step for diversity.
ah yes, the “evil White man.” the Lunatic Left will not stop until every one of them is DEAD!
LMAO!!!! “The pot calling the kettle”
Diversity=White Genocide
Perversely, I gave you a thumbs-up, ’cause it’s true… this is why the European, should have stayed in Europe…as they started something you won’t be finishing, babe… you’ve defeated yourselves in that manner! TRUE STORYIES… (1) When I was in grade school in the library, in Minneapolis (circa 68′) people… I took out a book, reading the actual narrative of a slave owner, who said when looking at how dark-skinned one of the child slaves were, “we gotta get some white in them niggers.” (2) I moved back to Minneapolis in 96′ from NYC, I’m downtown, I see and hear… Read more »
There’s a very broad field of beauty in this world, however, you have to beautiful enough to see and recognize that…
I wonder if Céline Dion has ever skipped a meal and eaten a candy bar instead.
LMAO!!! Yeah, I’d say that captures it, people reemerging, period, like coming out of the caves or something, you can see-feel the sunlight on your skin…I can’t wait either, to hold-squeeze kiss deeply, someone again!