Grupo Modelo said on Twitter that they will stop their production and sales of Corona beer temporarily because of the COVID-19 crisis. The announcement was made following the Mexican government’s public health emergency declaration on March 30, 2020 and order of closure of non-essential businesses after Mexico’s number of coronavirus cases climbed past 1,000.
The company explained their move as a pledge of their “total commitment” to help slow the spread of the coronavirus. “Grupo Modelo announces that this Sunday it will complete the process of suspending its production and marketing operations for beer,” reads their press release. According to the Philadelphia Inquirer, Grupo Modelo further explained that the “suspension was part of an agreement with Mexico’s federal government, as one of many ‘extraordinary actions to attend to the health emergency generated by SARS-CoV2 virus.'”
It can be remembered that there was a rise in “corona virus beer,” “beer virus,” and “beer coronavirus,” searches by 2,300%, 744%, and 3,233% respectively way back in January according to Google trends due to coronavirus pandemic. Corona beer virus memes also trended online, sparking rumors that the product had suffered from slow sales as a result but according to its maker, it was quite the opposite. In fact, sales of Corona and other Grupo Modelo beers in the United States had seen a growth of 8.9% this first quarter of the year “with Modelo and Corona being its top sellers,” CNN reports.
In general, there has been a spike in alcoholic sales worldwide sparking concerns that domestic violence may rise along with it thereby resulting to alcoholic bans in several countries such as in Nuuk, the capital of Greenland as well as in Kapisillit and Qeqertarsuatsiaat; the Philippines; Aisne, France; South Africa; and in Bangkok, Thailand’s capital.
In the United States, in-store sales of alcoholic beverages are up by 55% in the week ending March 21 while online alcoholic sales are up by 243% says market research firm Nielsen. Read full report by MarketWatch here. U.S. currently has the highest number of confirmed COVID-19 cases in the world at 435, 167 cases as of this writing.
But it isn’t just the alcoholic beverages that had seen sales growth amid the coronavirus pandemic. As we have blogged before, porn consumption rate worldwide is rising as well as the sex toy sales which only goes to show just how the COVID-19 pandemic has vastly influenced and impacted consumer behavior around the world and changed people’s lifestyle habits.