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There’s a reason why the stereotype of the fashionable gay man exists — it’s because there’s quite a lot of us who follow fashion brands and pick up a lot of the products that they put out. But would even the most fashion-obsessed among us go for branded condoms?
This is because the revered fashion house Saint Laurent just recently launched its range of condoms, available exclusively at the Saint Laurent Rive Droite boutique located at 213 rue Saint-Honore in Paris’ first arrondissement. It comes in gold, heart, and zebra designs and costs two euros. That price point is above what other brands of condom would cost on average.
As French Vogue points out, this isn’t the first time a fashion house has come out with a line of condoms. Last year, Trojan and Alexander Wang partnered up for a safe sex campaign that included the hashtag #ProtectYourWang. The fashion brand Vetements didn’t come out with branded condoms but did use black and fuchsia pink condoms as invites to its Spring/Summer 2020 show.
It’s also worth pointing out that these Saint Laurent condoms aren’t specifically targeting gay men or the LGBT community. Fashion houses often do that during Pride with rainbow-themed apparel like Nike’s “Be True” Air Max sneakers, Calvin Klein’s Pride Collection, Converse’s 2019 Pride Line, and Abercrombie & Fitch’s Pride collection. Sales from these collections often go to a charity or an organization connected to the LGBTQ community, which is not the case with these Saint Laurent condoms.
We’d like to hear the thoughts of our Adam4Adam blog readers. Are these Saint Laurent condoms something you’d be happy to add to your bedside drawer? Or would you rather stick with tried and tested brands, even if they don’t have the gloss of a fashion brand? Share your thoughts and comments with us in the comments section below!